Battlefield 3

If you have been following the statements from EA over the last few years you would have noticed that CEO John Riccitiello has taken the success of Call of Duty rather personally. He has made it readily apparent over the last few years that he is not taking their success lightly and that he wishes to crown himself king of the fps once again. Apparently it's not enough to have a monopoly on the sports market, and several very successful titles in various other genres. I think his COD envy has been made most apparent with the latest installment of Battlefield, Bad company 2. While he has also targeted games like Halo he has made pointed announcements and timed free content releases directly with paid content from Modern Warfare 2.

For years now he has been hiding his ace in the hole, Battlefield 3. Only recently has he made comments on how amazing their new engine is. I'm paraphrasing but last he commented on the "never changing" engine of the CoD franchise. In fact, for those of you who don't know, the core engine is still the same one they have been using since CoD2 launched with the Xbox 360. It has been no surprise then that he has made this his target of offense and pointed out the numerous new iterations of their technology which would culminate in a final announcement of the amazing technology found in Frostbite 2. Their new engine will likely be seen in many games soon, but for now it has only one title under it's belt, Battlefield 3.

I know most of you have been waiting patiently for a more traditional Battlefield experience and 3 promises just that. In fact I'm sure most of you are already aware of this. What you probably don't know is that Riccitiello has been right all along. CoD is slipping and ready to take the reigns is Battlefield 3. Enjoy...

http://www.ea.com/battlefield3/videos/faultline-episode-2
http://www.ea.com/battlefield3/videos/faultline-ep1

I would embed it here but the embed code they use is wierd.